Leapfrog "Experts" By Building In Public - The Break Issue 48
A big thank you to our sponsors for helping me bring this newsletter to you!
Looking for a new job or looking to hire in 2023?
Start with ZipRecruiter today to find the best opportunities and candidates out there. I'm proud to partner with this award winning company to bring you this newsletter absolutely free.
Looking for a great wedding gift this season? Support my kids' side hustle, Quotebook
Quotebook is the way our family records all the funny things the kids say, so we can always look back on the little moments in life and smile!
Use code THEBREAK to get 15% off!
Welcome to The Break, a weekly (video) newsletter where I provide stories and actionable insights on breaking work and building the future you want.
Today At A Glance
How do you build experience in a new field?
You need to think outside the box and demonstrate how you learn
Use this process to do it
I’ve gotten a lot of questions recently about people needing to switch roles or career tracks. Lots of uncertainty out there that people are grappling with.
But being nimble and adaptable are key skills to living a life of resilience, and ultimately carving your own unique path to success.
Building experience in a new field is daunting.
The BREAK framework makes it incredibly simple.
So here’s how I have built experience in a new field and how I advise others do the same.
Realize Where You Are On The Chess Board
First, coming into a new field you are at a disadvantage to someone who has a lot of experience. This may seem obvious, but it’s important to recognize why —> companies are risk averse (and lazy), so they choose to take a “sure thing” over something that seems more risky.
On paper (your resume), you seem more risky.
So we’re going to play this game. We’re going to create an advantage for ourselves on a different playing field - one that even those “experienced” folks aren’t doing.
How To BREAK Into Another Field (with no experience)
Want to change careers?
You don’t need the right experience.
You need to demonstrate your previous work product, and show you are a learning machine with a unique Point Of View to cut through the noise.
A certification ain’t gonna cut it.
You don’t have to be an “expert”, but companies want to see your “work product”.
So how do you showcase that without a resume?
1. Pick a focus area
If you want to break into tech sales you should talk about tech + sales.
Web design? What is your POV on new platforms and the google algorithm?
You get the idea. Your focus should be what you want to learn
You’re going to show what you learn
2. Pick a platform
LinkedIn is an obvious choice, but it could be Medium, Substack or a portfolio site
A few must haves:
able to handle long form content
channels your creativity
can handle text, video, images, etc
3. Commit to producing 15 pieces of content about what you learn
You can cover 80% of a big topic in 15 posts. Depending on how detailed you get.
Don’t worry about the weeds - leave those for the “experts” who aren’t creating anything in public anyway. You can learn the next 20% after you get the job.
Keep it broad and simple, but show you are learning.
4. Set a deadline
You need a forcing function, and time is the greatest force.
Shoot to create 15 pieces of content in 30 days. One every other day.
5. Start creating
Just go. Your first one wont be perfect, but starting is the biggest hurdle.
Give yourself permission to learn along the way.
6. Use each piece of content as an experiment
Write a long post for one
Make a video for another
Think of the problem from another POV
Each experiment is a chance to learn a new skill and showcase your range.
7. Point your networking contacts and hiring managers to your work
If you’re already networking on LinkedIn you get it. If not, pinpoint the people you want to talk to. Craft a great message that builds connection. Share your thoughts and what you are trying to accomplish. Link to your work and ask for their thoughts.
Why this works
You learn as you go - and showcase to a hiring manager that you have some courage to learn in public
You get comfortable shooting first and aiming later. A valuable skill for managing change
you build confidence in your ability to learn
By sharing publicly you are networking without trying. Like people will discover you and help you
Here’s to investing in ourselves.
P.S. My Advantage Mapping Program is all about betting on yourself and using signal to guide your decisions - giving you tools to evaluate what progress and success looks like so you can have confidence in your path. We aim to deal well with uncertainty and create a systematic, high odds approach to aligning who you are with what you do. I'd love you to check it out Join the waitlist
Whenever you're ready, there are 3 ways I can help you:
2. Get in the Breaking Work conversation on Linkedin. Messages are open - anyone can say hi here.
3. Promote your brand/business to 14k+ subscribers by sponsoring our newsletter contact email@example.com (Booked out 4 weeks)
The Break Job Board
I teamed up with Pallet to create a curated job board for our community! These jobs are tech focused, remote first opportunities. I’d love it if you followed. Maybe, just maybe you’ll find your next big opportunity here.
Here are a few featured opportunities:
Fiverr: Enterprise Account Executive
Mindbloom: Business Operations
Appollo.io: VP of Talent Acquisition
The Mom Project: Payroll Coordinator
Cross River Bank: Technical Product Manager
Also, If you’re looking to support the community and have a job to post, you can do so by clicking the ‘Post a Job’ button.
The Latest Conversation on THE BREAK Pod
For those of us who have zig-zagged our careers, we often feel misplaced, misunderstood, and feel like we come across as scattered. But the truth is there’s magic in our intersections, and the key is excavating the unique value that comes from your intersection.
This has worked wonders for me as I now describe my own intersection as a coach who uses principles from human-centered design, investing, and entrepreneurship to help people unlock creative career paths that make them come alive.
My next guest says instead of shunning your disparate interests, embrace them and learn to live a Portfolio Life. HMMM, that portfolio phrase is something I very much ascribe to!
A self-described “human Venn diagram”, Christina Wallace has crafted a career at the intersection of business, technology, and the arts. She is currently a Senior Lecturer at Harvard Business School, where she teaches entrepreneurship and marketing. Her most recent book is The Portfolio Life: How to Future-Proof Your Career, Avoid Burnout, and Build a Life Bigger Than Your Business Card (Hachette, 2023).
A serial entrepreneur, Christina has built businesses in ecommerce, edtech, and media. She also co-authored New To Big: How Companies Can Create Like Entrepreneurs, Invest Like VCs, and Install a Permanent Operating System for Growth (Penguin Random House, 2019) and was the co-host of The Limit Does Not Exist, an iHeart podcast with millions of downloads over 3 seasons and 125 episodes.
In her free time, she sings with various chamber choirs, embarks on adventure travel, and is a mediocre endurance athlete. She lives in Cambridge with her husband and their two children.
You made it to the end! Hopefully you learned something about breaking your career today! If so, please share this with someone you care about.
P.S. What did you think of today's email? Click one of the ratings below to send us your feedback. We'd love to know what you think!
⭐️⭐️⭐️⭐️⭐️ This was super helpful!
⭐️⭐️⭐️ Could be better.